Packing a Social Media Punch with Tout
Tout is a form of social media that uses 15 second video clips to update your status, share creative ideas, make announcements, and demonstrate skills.
Tout is easy to use – you sign up for a profile and download the Tout app to your smart device. To make videos you open the app, press “record” and your 15 second video starts recording. If you are feeling creative, you can pause the recording to change angles and you can even film yourself doing an intro.
Using Tout On It's Own or With Other Social Media Platforms
Tout can be used on its own – you follow other Tout users, they follow you – but you can also connect your Tout videos to other forms of social media, like Facebook, Twitter, and Pinterest.
If you like, you can write a brief description to tell views more about your Tout and you can even include #hashtags to highlight certain key words, just like in Twitter. Tout is a great option for small businesses because it integrates so well with other forms of social media, it's so user friendly, and the 15 second length is just the right amount of time to convey a simple, single message.
Who’s making a splash on Tout? People Magazine showcases hot red carpet fashion looks. The Kelly and Michael Show introduces guests from their program. The World Wrestling Enterprise was an early adaptor of Tout, using the 15 second format to highlight their most sensational clips.The Tout network is so big that Shaquille O’Neil used it to announce his retirement!
Ottawa Small Businesses, Social Media, and Tout
You don't have to be a celebrity or sports star to make Tout work for you. Here are three simple ideas for how Tout could help enhance your online presence and rev up your other social media profiles.
Show Your Skills: Personal trainers can demonstrate how to do the perfect squat or lunge. Professional chefs can share a lesson in knife skills or a cake icing technique. An accountant can give short lessons in organizing papers.
Give A Private Tour: Garage owners can show how bright, sunny, and welcoming their business is. Clothing boutiques can showcase their posh dressing rooms. Coffee shops can take their customers behind the scenes to see the roasting process.
Share Your Personality: Let potential customers get to know you first! A tour leader can talk about their favourite travel destination. A mobile mechanic can talk about their first car. A virtual assistant can welcome clients to her "office".
Tout is a fun, fresh way to connect with a new audience and simultaneously enhance your other social media networks. You don't have to be a top videographer to get started - you just need a smart phone and some smart ideas.
And if those ideas are running dry or you are looking to take your Tout videos to the next level, Sculpt Social is here to help!
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.