Attracting an Engaged Facebook Following - The Natural Way!
Your business has 500 Facebook fans, so that must mean that 500 timelines will see your post about a Christmas sale, a new store location, or a great picture of your new inventory. Right? Wrong! On average, your amazing posts will only appear in about 10% of your fans’ timelines. So why are only 50 of your 500 fans seeing your work at any given time?
Why Is My Facebook Interaction So Low?
Only a small portion of your brand’s Facebook page followers or fans will ever see a given post thanks to an anti-spam policy. This morning’s post might appear in only 10% of your fans’ timelines - and most likely a different 10% will see your afternoon post. But there is some overlap. Passionate fans who frequently engage with your site are more likely to see your posts more than someone who has never given you a single like or comment – but how can they like and comment if they never see your posts? So what’s a small business owner to do?
There is an advertisement-free way to make sure your posts reach more than 10% of your fans. You can boost your numbers in a more natural way by encouraging those limited fans that do see a post to engage with it. Posts with greater engagement will gradually be shared to more timelines (the thinking being that if the initial 10% liked it and engaged with it, more people will as well). Ask fans questions; put a call out for opinions; do whatever you can to get their comments. When fans do offer comments, “like” their words and offer your own reply. This all counts towards boosting engagement!
Creativity and Variety Drive Facebook Engagement.
Keep those fans engaged by keeping material fresh and varied. Try crafting posts that include photos, videos, and inspiring quotes. Don’t be afraid to go off topic and comment on the holidays, the changing seasons, amazing things happening in your hometown, personal achievements, great movies, or recipe disasters. People want to engage with fun, lighthearted, inspiring, and educational pages. Constant sales pitches do not encourage engagement or feedback.
Really feeling ambitious? Partner with a non-competing but complimentary business with a similar amount of followers. Make an agreement to share and like each other’s statuses and you will naturally see more growth and interactions from your combined wider audience. Some great potential partners could include a restaurant and a wine store, a travel blogger and a tour operator, a garden centre and an interior designer, or a mechanic and a vintage car enthusiast.
Last but not least: never purchase Facebook “fans” from an outside company. For a moderate amount of money, you can purchase several thousand new likes. But these are not real people. They are “click farms” in foreign countries. It might feel good to go from 500 to 5000 Facebook fans overnight, but that 10% timeline rule still applies. Focus your efforts on real, honest to goodness fans and you will soon be reward by engaged followers and loyal customers.
Are you looking to revamp your Facebook page and attract a dedicated, engaged, audience of REAL followers? The team at Sculpt Social can pave they way for your Facebook success!
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.