Most real estate agents make these three common Instagram mistakes - let's turn that around.
Real estate agents have a real competitive opportunity when it comes to Instagram. No two workday look the same and no two homes are identical. Sounds like they have it easy, right? Then why are so many real estate agents struggling to optimize this critical social media platform? What are they doing wrong? And what can they change?
They're using Instagram like Pinterest.
Instagram's main component is social in nature. It is designed to share a user's daily experiences in a social manner through the use of images with supportive text. Imagine a picture of a beautiful living room. On Pinterest, this could be associated with a blog post on how to choose paint colors or how to make homemade cushions.
The same picture on Instagram has little impact. A more effective approach would be to share several close up photos of the room's architectural details, details that tell the story of the agent discovering the home's history.
They're not telling a story.
Far too often Instagram captions simply say what you can see in the picture, like "Look at this beautiful blue living room!". A far more evocative description brings in senses other than just sight. Imagine "Look at this beautiful blue living room! This would be the perfect place to curl up with a great book with a CD of ocean sounds playing in the background. What do you like to read while you're seaside?" I know which caption would convince me to check out a house.
They're using pre-planned content.
Recycling a real estate listing photo into an Instagram post lacks the compelling character that is the network's hallmark. A far more effective approach would be for a real estate agent to share the story of their day around a particular home's neighbourhood. What kind of latte art are the baristas creating at the local cafe? How high is the pile of autumn leaves raked by the neighbours? The pictures may be far less polished but they are fresh and they are real.
Get in touch with your creative side!
If Instagram still boggles your mind, let us know! We're here to help!