Struggling with your business blog? Choose one of these exercises to make your post pop in 15 minutes or less.
Having recently overcome a huge hump of writers' block, I have the utmost sympathy for anyone who's staring in front of a blank screen, willing the impossible words to flow from their fingers. But they're not the only people who are struggling with their blog! I suspect it's just as common to struggle to end your writing as it is to begin it. How do you call 'time; on an article that just doesn't seem to have the tone and design you dreamed of? Do you vow that 'done is better than perfect'? Do you swear that you'll quit after just one more arduous edit? Did you have an incredible vision in you mind, only to see weak words tumble around your screen?
One of the most challenging aspects of business blogging is being able to balance quality with efficiency. Where do you draw the line when your blog is the online voice of your brand, and yet real-life voices are clamoring for your limited time, energy, and attention? How do you make a post pop when you know it's not your best work - without neglecting the actual real work that drives your business?
Years ago, I heard of a workshop that was once offered at a conference I regularly attend. It was called "15 minutes to a better blog post" and the title is pretty self explanatory. So I'm afraid I can't take credit for the original idea but I'm keen to expand on it here! If you're struggling, stuck, and sucking up more time and energy than you should, here are some great ideas to make that post shine - and then send it to bed!
Blog writing is sometimes easier said than done but with these exercises by your side, you can feel absolutely confident that you'll be on your way to a much improved post in the time it takes for a coffee break. You're going to love the finished results!
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.