GDPR compliance is 100% essential for Canadian websites.
Of course not. Because I'm a dignified sort of person who would never double dip my coupons for a chocolate dipped cone.
But let's say that I had - only to receive a message on my screen which said the limit was one per person. Outrageous! How did they know it was ME?
If you can relate to this kind of ninja coupon tracking fiasco, than you are already on your way to understanding GDPR, a serious piece of European Union legislation that's neither delicious nor refreshing - but 100% essential to the future of your business.
But here's the waxy chunk of sub-par chocolate in an otherwise delicious scoop of fudge brownie delight. This legislation doesn't just apply to European businesses and organizations. It extends around the world, to every single website that receives or potentially receives European viewers. That's because your website is considered open for business in the EU (and it really is, isn't it? Because your blog posts and such can be read and commented on by anyone from any country) And if you're serving European Union citizens, you have to respect the laws that protect them.
And that's what GDPR is all about. It's guidelines and regulations and practices that ensure that personal data and private information is afforded the highest levels of respect. For some businesses, the impact will be very technical in nature - like shutting off Google Analytics' User ID Functionality (that's the devilish tool that got me busted on my ice cream coupon quest - it tracks individual users across multiple devices for purposes like limiting offers to one per person - but it can also be abused for privacy violations.) For others it will be more of a theoretical exercise, making sure you understand what's required of you as you move forward with your business.
For many, this all sounds like a giant headache (maybe even an ICE CREAM headache.... see what I did there?) And we didn't even touch on the non-compliance fines of 20 million Euros! But there's definitely a cherry on top. With a strategic approach, GDPR compliance will change your business for the better. It's a challenge, there's no doubt about that, but you've got this. YOU'VE GOT THIS. And if you think that you don't, rest assured. We're here to walk you through the process.
We're proud to announce that we're offering a GDPR business compliance guide, complete with a jaunty 20 page information package that contains 11 key steps for compliance (complete with Canadian and international sources, examples, and references), and a 45 minute consultation to answer any questions you might have for $89.00. Prefer to go it on your own? Our GDPR compliance guide is available through Amazon for $9.99.
This isn't a legal guide. I'm not a lawyer. I don't even play one on TV.
This isn't a tech guide. I'm not going to be fiddling around with your website code.
This DEFINITELY isn't a romance guide. We might be talking Europe and ice cream but that's where the fun ends.
But it IS a fantastic business guide, designed to alleviate your fears, build your confidence, and bolster your knowledge so you can tackle the process of GDPR compliance with enthusiasm and ease.
So what's the next step? Send me an email - email@example.com. I'll answer any preliminary questions you might have, book your time slot, and start you on your way to GDPR compliance. Or pick up the book on Amazon and start today!