You worked hard on your blog post. Now it's time to make that blog post work for you! Here's 13 ways to improve your blog promotion.
If you feel like you have a love/hate relationship with your blog posts, you’re not alone. Certain ideas can bump around in your brain for days, weeks - even years. By the time you finally get your thoughts down on paper, source some photos, and drag yourself through the tedious process of editing with the promise of a caffeinated reward at the end, you’d be forgiven for never wanting to revisit that particular post ever again.
But you’ve worked hard for your post and it’s time that your post starts to work for you. Promoting your writing can feel a bit awkward, even unnatural. All you wanted to do was write an innocent blog post and now it feels like you’re on a forced book tour! Here’s how to help your blog posts reach a wider audience, drive more traffic to your website, and make the promotion process painless and profitable.
While it's always a huge relief to finally hit the "publish" button, know that writing is only one part of the equation for successful blogging. Pushing yourself to promote that new blog post might take you outside your comfort zone but the effort is well worth the reward. Now get writing!
PS: Do you really, really dislike writing - and no amount of coaxing can convince you otherwise? We can help! From editorial calendars to inspire and organize to full schedule blog writing and promotion, we can make you love writing again.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.