What do you do when your media is more stupid than social?
We have all made mistakes in our life. Some can be rather cheerfully characterized as singular embarrassing episodes, while others are often rooted in the inexperience of youth. You grow up, you learn a lesson, and you move on. But some mistakes are much more serious in nature. Something you've said or done has hurt someone and there's virtually nothing you can do to make it right.
And sometimes these mistakes take place in the virtual world, through social media. And just like real life, usually these mistakes are relatively minor in nature. You said something silly, you let the red wine get the better of you when checking out your ex's Instagram posts. But sometimes these mistakes are very serious indeed. You went on a expletive-filled rant. You used racist, sexist, stereotyping, or belittling language. Your rhetoric crossed the line and became abusive. And now it's coming back to haunt you.
When The Sous Chef Serves Up Social Media: Should Your Employees Ever Promote Your Business on Social Media?
Promoting your business, protecting your brand, and pleasing your employees can be a difficult balance in social media.
Let’s imagine that you own a restaurant. Would you ever expect your accountant to come in on their day off to prep that night’s produce? Would you ask your bartender to spend their Sunday morning laying stones for your new patio? Would you ever consider asking your sous chef and your head waiter to design your new brochures – and all for free? This may seem a little silly and absurd – or even unsafe. And yet this is what hundreds of companies do when they ask their employees to do online promotion on their behalf through personal social media accounts.
Most real estate agents make these three common Instagram mistakes - let's turn that around.
A lot of small business owners find Instagram frustrating, especially when their work isn't particularly visual in nature. It's hard to succeed on a photo-focused platform when everyday looks the same. But there's one industry that has no shortage of picture taking opportunities and that's real estate.
Real estate agents have a real competitive opportunity when it comes to Instagram. No two workday look the same and no two homes are identical. Sounds like they have it easy, right? Then why are so many real estate agents struggling to optimize this critical social media platform? What are they doing wrong? And what can they change?
Photos are a key component of social media success. But how should a small business start snapping?
Studies have proven, time and time again, that variety is a crucial ingredient for social media engagement. Posting at different times of the day, posting a mix of fun and serious materials, posting a mix of words, videos, and photos. And it’s this last part that is often so intimidating to entrepreneurs. Do you have to become an expert photographer on top of everything else?
Stress not - it’s easier than ever to create great images on your smart phone for posting on social media. I presented about photography apps on CTV Ottawa Morning Live and I'm thrilled to share 5 of my favourites with you as well.
These apps make all the difference on the road
It was such a pleasure to be in studio with the Ottawa CTV Morning Live crew to talk about one of my favourite topics: travel! They were celebrating travel week and I was invited in to chat about travel apps. As a travel blogger, freelance writer, and social media strategist, I'm on the road A LOT and I had a great time talking about the apps that help me make the most of my trips.
So what apps made the cut? You can see the full and read why I love them HERE.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.