There's a better (and cheaper) way to connect with potential clients.
If you're a small business owner struggling to make authentic, lasting connections through social media, Facebook is not your friend. True, it's easy enough to set up a Facebook business page. And you can get started with just a few simple posts. But if you want to really make some inroads, you're going to have to pay for advertising.
While there's only so much you can do to maximize your page engagment sans ads, you CAN still use Facebook to promote your business expertise through another channel and, this time, it's free. I'm talking about Groups.
GDPR compliance is 100% essential for Canadian websites.
Did I ever tell you about the time I used a mobile coupon to save on some delicious fast food restaurant ice cream and then turned around and tried to print the same coupon from my laptop... all so I could enjoy MORE discount ice cream?
Of course not. Because I'm a dignified sort of person who would never double dip my coupons for a chocolate dipped cone.
But let's say that I had - only to receive a message on my screen which said the limit was one per person. Outrageous! How did they know it was ME?
If you can relate to this kind of ninja coupon tracking fiasco, than you are already on your way to understanding GDPR, a serious piece of European Union legislation that's neither delicious nor refreshing - but 100% essential to the future of your business.
Small businesses need to communicate their holiday hours. Social media makes it quick and easy. So why do so many business owners neglect this?
Without fail, I always find myself with a restaurant conundrum every Easter long weekend. I've shown up at places which boost that they never close only to find out that they do in fact shut down. I've turned up to Happy Hours and found the place hopping (not unlike the Easter bunny itself I suppose...) only to learn that their usual menu has been replaced, or that the Happy Hour specials have been cancelled, or that the only available option is a buffet. And I've even stayed away from restaurants, convinced that I won't be able to find breakfast early on the morning of Easter Sunday, only to learn that they were indeed open the whole time.
What do all these frustrating scenarios have in common? They all could have been prevented with social media.
What can small restaurants teach us all about digital marketing returns on investments?
Let's see a show of hands -who here loves Indian food? You're in good company, because Ryan and I LOVE it. We're always on the prowl to find the best curry in town and Friday night was no exception. But we had a long day and we were tired. We weren't interested in reinventing the wheel. We just wanted some quick and spicy grub.
A plan was quickly formulated to visit a restaurant we had patronized in the past. Since some time had passed since our last visit, we thought it best to double check their hours of operation, just in case. And thus began a tale of two curries - and a beautiful illustration of social media successes and fails.
I'll never forget my first social media consultation. The friend of a friend worked as a home inspector in the field of green energy and he was desperate to talk with someone about his Facebook page, which was permanently stuck on just six followers. Talk about stress!
In a busy cafe, over slices of apple pie, we chatted about the basics of social media and the first steps he needed to take on the road to social media success. Ever since that first consultation, I've retained a warm spot in my heart for social media audits, assessments, and strategy sessions - and, of course, for apple pie!
Time and time again I've seen social media assessments and strategy sessions transform a business but what I love most is how they transform the business owner. The confidence and enthusiasm someone gains when they have a plan and a firm sense of direction really takes the cake - or is that the pie!
As 2015 starts to wind down and the holidays approach, this is the perfect time to "sleigh" your social media stress and review your successes and challenges. And to make the process even easier, we're offering special holiday prices until the end of the year!
Frustrated with Facebook? In a twist about Twitter? The first step in taking your social media networks to the next level is to get a thorough understanding of where you are now and set SMART goals. This is the perfect package for the small business owner with a passion for online DIY.
Your $99 investment includes:
*Regular price $149.99
Really looking to put your social media under the microscope? This time, we’ll be the ones conducting the audit - there’s no place to hide! The resulting comprehensive social media strategy will highlight your positive accomplishments and provide constructive feedback on how you can improve. This is the ideal package for a small business owner who's ready to *sleigh* their competition!
Your $299 investment includes:
*Regular price $499.99
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.