Most real estate agents make these three common Instagram mistakes - let's turn that around.
A lot of small business owners find Instagram frustrating, especially when their work isn't particularly visual in nature. It's hard to succeed on a photo-focused platform when everyday looks the same. But there's one industry that has no shortage of picture taking opportunities and that's real estate.
Real estate agents have a real competitive opportunity when it comes to Instagram. No two workday look the same and no two homes are identical. Sounds like they have it easy, right? Then why are so many real estate agents struggling to optimize this critical social media platform? What are they doing wrong? And what can they change?
Building Strong Communities With Instagram
Like all forms of social media, an Instagram community grows through your efforts to be engaged and engaging. Instagram's visual format and endless creative options make it the perfect platform to showcase your business as an innovative and artistic industry leader. The constant feedback inspired by the compelling images you share provides valuable information about what your fans, followers, and customers care about. But how do you build up that critical community in the first place?
Instagram is Built on Support and Sharing
Follow other Instagram users and leave thoughtful comments about their photos. Even if you are short on time you can quickly click the “like” button on many photos. Don’t be afraid to branch out and interact with Instagram-ers with themes and topics different from you. The Instagram community is all about support and sharing great images – if you are wine importer, you can absolutely comment and interact with a fashion blogger. Your efforts to reach out and connect with be rewarded and you will gain loyal followers.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.