Should You Ever Pay For A Facebook Boost?
In my previous post, I detailed how only about 10% of your Facebook followers will ever see a given post in their timeline. Naturally, Facebook has a solution to this dilemma – you can PAY to “boost” a post so it appears in a great percentage of timelines. With a big enough budget, you can even boost a given post to all your fans, all of their friends, and even their friends’ friends! But is it ever worth the money to do so?
YES - but in rare circumstances. Used judiciously, a small investment in a boost can be tremendously valuable – provided you know what you are doing.
Three Good Reasons to Pay for a Facebook Boost
1.) You're sharing critical information
If you are changing locations, issuing a recall, or letting people know that a much buzzed-about product has arrived, it pays to boost to just your followers. This is important information that they need to know and a small investment in a boost (often as low as $5) will pay off in terms of reduced phone calls and emails, a smoother flow of service, and improved customer service.
2.) You're planning an event
Is the annual customer appreciation day coming up? What about a free sample night with deep discounts? Paying for a boost is a great way to increase awareness and attendance of an event. When you boost to your followers AND to their friends, you increase the odds that your followers will attend and bring a few friends along. It's also a great chance for your followers' friends - who by now have heard great things about you - to come check out your business in a fun, no pressure environment.
3.) Amazing things are happening
When your new spring inventory has arrived, when you have hired two new massage therapists to keep up with demand, when you've won an industry award, or when your business has completed a gorgeous makeover, you want the world to know all about it. Boosting your post so it's seen by all of your followers, their friends, and their friends' friends is a great way to showcase your new products and highlight your new services to dedicated, loyal audience and the people who think like them.
Are you looking to take your Facebook page to the next level? Let Sculpt Social pave the way to your online success!
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.