Blogging for Business 101. Step One: Choosing Your Platform.

Keen to Blog? Here's How To Start!

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There are many reasons to start a business blog – to flex your creative muscle, highlight success stories, demonstrate your considerable skills, increase your search engine optimization (SEO) , to share your journey with friends and family, to connect with customers, to help launch a new department – or a combination of all of the above! No matter what your reason, blogging will be a more enjoyable and successful venture if you chose the right platform.

Product versus Platform 

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It’s helpful to think of blogging as a two part equation. You have your product – your amazing services and sales items– and you want that product to be the best it can be. You read books, you take courses, you challenge yourself, and you seek out inspiration.

You also have your platform. Your platform is the firm foundation, made up of many building blocks, on which you showcase your product. Your platform is both the tools you use to produce your product and also to sell it. 

Blogging Is A Two Step Process

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The blogger’s platform has two key components. You need a blog – a web log, a website, a location to host your writing and put it online. And if you want to reach beyond your immediate family, you’ll want to be connected to micro-blogs, aka social media networks (more coming soon!) For now, let's focus on choosing the best main platform for your blog.

Choosing the Right Blog Platform

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There is no right or wrong blog platform. The right blog platform is the one that encourages you to produce the best possible product. Just because something is popular or works for someone you admire doesn't mean it’s the best choice for you.

You don’t have to pay a fortune – in fact, most platforms have a free option and many low cost upgrades. But never let a small cost, like a professional theme or graphic that you love, stand in the way of designing and constructing a blog that fits you perfectly. 
Never skimp on security – take the time to ensure your blog is properly password protected and backed up.

You don’t have to be a tech savvy person in order to run a blog. Blog platforms are geared towards non-tech folks. Worst case scenario if you pick the wrong one? You just switch! In fact, there is a whole blogging sub-industry set up around supporting a change in hosts.

Which blog provider is right for me? Blogger Ginny Soskey provides an excellent summary of 9 different blog platforms at https://blog.shareaholic.com/best-blogging-platform/.


Does the idea of business blogging terrify you? The team at Sculpt Social will make all your worries melt away!