What Does Your Twitter Bio Say About YOU?
“Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD ...” Could Hilary Clinton’s Twitter biography be the best ever written? The New York Times certainly thinks so. Describing Twitter bios as a post-modern art form, The New York Times dissects the traits they deem worthy of the wittiest of profiles.
While you may never capture the Time’s attention, every Twitter user can use the following tips to polish up their bio, charm their reader, and capture a wider audience.
1.) Check your spelling. Spelling and grammar errors look tacky on a platform as witty as Twitter. You have to be wickedly clever to get away with abbreviations and acronyms looking sharp on a Twitter bio – best to avoid them.
2.) Are you an expert? Join the crowd! Twitter bios are overflowing with terms like “expert”, “maven”, and “aficionado”. Keep things humble – and original, all you ninjas, creators, and buffs. Bacon nerds, micro-brew enthusiasts, coffee fanatics, and internet junkies are a dime a dozen.
3.) Forget the hard sell. A Twitter bio is neither a sound bite nor a selling platform – it’s an introduction to your engaging and credible brand. This is your first impression to over 200 millions of people and you don’t want to come off as sleazy or pushy.
4.) Be yourself. You can be a corporate attorney and a dog lover. You can be a personal chef who’s crazy about gardening. Let your personality shine! People want to connect with PEOPLE on Twitter, not brands. Don’t be afraid to show the funny, quirky person behind the logo.
5.) Make it count. Every word in a Twitter bio is a searchable term that leads new followers straight to your door. While you don’t have to use all 160 characters (and in fact some of the best Twitter bios are brilliantly short), there’s no point in wasting any words. A personal pet peeve? Declaring that retweets are not endorsements, or that tweets are personal and not professional. Those statements have no legal standing and if you’re worried about blurring the lines between work and play, have two separate accounts.
What does your Twitter bio say about you? The social media strategists at Sculpt Social are happy to polish your profile and make your words weave magic!
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.