Most real estate agents make these three common Instagram mistakes - let's turn that around.
A lot of small business owners find Instagram frustrating, especially when their work isn't particularly visual in nature. It's hard to succeed on a photo-focused platform when everyday looks the same. But there's one industry that has no shortage of picture taking opportunities and that's real estate.
Real estate agents have a real competitive opportunity when it comes to Instagram. No two workday look the same and no two homes are identical. Sounds like they have it easy, right? Then why are so many real estate agents struggling to optimize this critical social media platform? What are they doing wrong? And what can they change?
Photos are a key component of social media success. But how should a small business start snapping?
Studies have proven, time and time again, that variety is a crucial ingredient for social media engagement. Posting at different times of the day, posting a mix of fun and serious materials, posting a mix of words, videos, and photos. And it’s this last part that is often so intimidating to entrepreneurs. Do you have to become an expert photographer on top of everything else?
Stress not - it’s easier than ever to create great images on your smart phone for posting on social media. I presented about photography apps on CTV Ottawa Morning Live and I'm thrilled to share 5 of my favourites with you as well.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.