When people ask me what my number one tip is for social media success, I always say the same thing: You can’t be on social media and not be social. And for brands and businesses, this is even more important. Posting nothing but sales pitches is the virtual equivalent of having an insurance salesman who knocks on your door several times a day – it won’t take long before you keep that door shut.
But for those who are new to social media or who come from a more conservative corporate culture, the idea of being social on social media doesn't come naturally. It can feel a bit awkward and forced to hang out on social media all day, not knowing what to say or who to say it to. If that social media channel is Twitter, you’re in luck! Twitter chats are an efficient, effective, and –dare I say it – FUN way to flex your social media muscle.
Keen to Blog? Here's How To Start!
There are many reasons to start a business blog – to flex your creative muscle, highlight success stories, demonstrate your considerable skills, increase your search engine optimization (SEO) , to share your journey with friends and family, to connect with customers, to help launch a new department – or a combination of all of the above! No matter what your reason, blogging will be a more enjoyable and successful venture if you chose the right platform.
Product versus Platform
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.