GDPR compliance is 100% essential for Canadian websites.
Did I ever tell you about the time I used a mobile coupon to save on some delicious fast food restaurant ice cream and then turned around and tried to print the same coupon from my laptop... all so I could enjoy MORE discount ice cream?
Of course not. Because I'm a dignified sort of person who would never double dip my coupons for a chocolate dipped cone.
But let's say that I had - only to receive a message on my screen which said the limit was one per person. Outrageous! How did they know it was ME?
If you can relate to this kind of ninja coupon tracking fiasco, than you are already on your way to understanding GDPR, a serious piece of European Union legislation that's neither delicious nor refreshing - but 100% essential to the future of your business.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.