Broadening Your Twitter Audience with Hashtags

How #Hashtags Can Help Ottawa Businesses 

Are you looking to expand your audience on Twitter but aren't sure where to start? Incorporating hashtags in your tweets is a great way to get going. Originally used for the purpose of highlighting a word and making it more searchable, hashtags can also be employed to help your audience grow.

Expand Your Reach

There are Twitter accounts, like @OttawaRetweeter, who constantly search for the hash-tagged name of your community (#Ottawa). They will automatically retweet your hash-tagged post to all of their followers. This is a great way to reach a new, local audience. Consider the power of this tweet: “Hey #Ottawa – we’re selling cupcakes for charity today. All proceeds going to the Mission!” 


Another great way to expand your reach? Thank new followers and influencers each Friday with the hashtag #FF (Friday Follow) – others will do the same for you.

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