Small businesses need to communicate their holiday hours. Social media makes it quick and easy. So why do so many business owners neglect this?
Without fail, I always find myself with a restaurant conundrum every Easter long weekend. I've shown up at places which boost that they never close only to find out that they do in fact shut down. I've turned up to Happy Hours and found the place hopping (not unlike the Easter bunny itself I suppose...) only to learn that their usual menu has been replaced, or that the Happy Hour specials have been cancelled, or that the only available option is a buffet. And I've even stayed away from restaurants, convinced that I won't be able to find breakfast early on the morning of Easter Sunday, only to learn that they were indeed open the whole time.
What do all these frustrating scenarios have in common? They all could have been prevented with social media.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.