Should You Ever Pay For A Facebook Boost?
In my previous post, I detailed how only about 10% of your Facebook followers will ever see a given post in their timeline. Naturally, Facebook has a solution to this dilemma – you can PAY to “boost” a post so it appears in a great percentage of timelines. With a big enough budget, you can even boost a given post to all your fans, all of their friends, and even their friends’ friends! But is it ever worth the money to do so?
YES - but in rare circumstances. Used judiciously, a small investment in a boost can be tremendously valuable – provided you know what you are doing.
YES - but in rare circumstances. Used judiciously, a small investment in a boost can be tremendously valuable – provided you know what you are doing.
Three Good Reasons to Pay for a Facebook Boost
1.) You're sharing critical information
If you are changing locations, issuing a recall, or letting people know that a much buzzed-about product has arrived, it pays to boost to just your followers. This is important information that they need to know and a small investment in a boost (often as low as $5) will pay off in terms of reduced phone calls and emails, a smoother flow of service, and improved customer service.
If you are changing locations, issuing a recall, or letting people know that a much buzzed-about product has arrived, it pays to boost to just your followers. This is important information that they need to know and a small investment in a boost (often as low as $5) will pay off in terms of reduced phone calls and emails, a smoother flow of service, and improved customer service.
RSS Feed
