Should You Ever Pay For A Facebook Boost?
In my previous post, I detailed how only about 10% of your Facebook followers will ever see a given post in their timeline. Naturally, Facebook has a solution to this dilemma – you can PAY to “boost” a post so it appears in a great percentage of timelines. With a big enough budget, you can even boost a given post to all your fans, all of their friends, and even their friends’ friends! But is it ever worth the money to do so?
YES - but in rare circumstances. Used judiciously, a small investment in a boost can be tremendously valuable – provided you know what you are doing.
Three Good Reasons to Pay for a Facebook Boost
1.) You're sharing critical information
If you are changing locations, issuing a recall, or letting people know that a much buzzed-about product has arrived, it pays to boost to just your followers. This is important information that they need to know and a small investment in a boost (often as low as $5) will pay off in terms of reduced phone calls and emails, a smoother flow of service, and improved customer service.
Attracting an Engaged Facebook Following - The Natural Way!
Your business has 500 Facebook fans, so that must mean that 500 timelines will see your post about a Christmas sale, a new store location, or a great picture of your new inventory. Right? Wrong! On average, your amazing posts will only appear in about 10% of your fans’ timelines. So why are only 50 of your 500 fans seeing your work at any given time?
Why Is My Facebook Interaction So Low?
Only a small portion of your brand’s Facebook page followers or fans will ever see a given post thanks to an anti-spam policy. This morning’s post might appear in only 10% of your fans’ timelines - and most likely a different 10% will see your afternoon post. But there is some overlap. Passionate fans who frequently engage with your site are more likely to see your posts more than someone who has never given you a single like or comment – but how can they like and comment if they never see your posts? So what’s a small business owner to do?
Packing a Social Media Punch with Tout
Tout is a form of social media that uses 15 second video clips to update your status, share creative ideas, make announcements, and demonstrate skills.
Tout is easy to use – you sign up for a profile and download the Tout app to your smart device. To make videos you open the app, press “record” and your 15 second video starts recording. If you are feeling creative, you can pause the recording to change angles and you can even film yourself doing an intro.
Using Tout On It's Own or With Other Social Media Platforms
Tout can be used on its own – you follow other Tout users, they follow you – but you can also connect your Tout videos to other forms of social media, like Facebook, Twitter, and Pinterest.
If you like, you can write a brief description to tell views more about your Tout and you can even include #hashtags to highlight certain key words, just like in Twitter. Tout is a great option for small businesses because it integrates so well with other forms of social media, it's so user friendly, and the 15 second length is just the right amount of time to convey a simple, single message.
Building Strong Communities With Instagram
Like all forms of social media, an Instagram community grows through your efforts to be engaged and engaging. Instagram's visual format and endless creative options make it the perfect platform to showcase your business as an innovative and artistic industry leader. The constant feedback inspired by the compelling images you share provides valuable information about what your fans, followers, and customers care about. But how do you build up that critical community in the first place?
Instagram is Built on Support and Sharing
Follow other Instagram users and leave thoughtful comments about their photos. Even if you are short on time you can quickly click the “like” button on many photos. Don’t be afraid to branch out and interact with Instagram-ers with themes and topics different from you. The Instagram community is all about support and sharing great images – if you are wine importer, you can absolutely comment and interact with a fashion blogger. Your efforts to reach out and connect with be rewarded and you will gain loyal followers.
What Does Your Twitter Bio Say About YOU?
“Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD ...” Could Hilary Clinton’s Twitter biography be the best ever written? The New York Times certainly thinks so. Describing Twitter bios as a post-modern art form, The New York Times dissects the traits they deem worthy of the wittiest of profiles.
While you may never capture the Time’s attention, every Twitter user can use the following tips to polish up their bio, charm their reader, and capture a wider audience.
1.) Check your spelling. Spelling and grammar errors look tacky on a platform as witty as Twitter. You have to be wickedly clever to get away with abbreviations and acronyms looking sharp on a Twitter bio – best to avoid them.
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.