Why Should Businesses and Brands Take Part in Twitter Chats?
When people ask me what my number one tip is for social media success, I always say the same thing: You can’t be on social media and not be social. And for brands and businesses, this is even more important. Posting nothing but sales pitches is the virtual equivalent of having an insurance salesman who knocks on your door several times a day – it won’t take long before you keep that door shut.
But for those who are new to social media or who come from a more conservative corporate culture, the idea of being social on social media doesn't come naturally. It can feel a bit awkward and forced to hang out on social media all day, not knowing what to say or who to say it to. If that social media channel is Twitter, you’re in luck! Twitter chats are an efficient, effective, and –dare I say it – FUN way to flex your social media muscle.
10 Reasons To Take Part In Twitter Chats
Twitter Chats are great for getting new followers - in fact, they're one of the best ways to do it.
They're also great for gaining inspiration and finding new people to follow with similar interests.
They’re a great way to form new collaborations with similar businesses and brands in different jurisdictions. Imagine being able to swap ideas with a fellow personal chef, home organizer, or animator in Rome or Rio or Los Angeles!
They’re great for having your questions answered by peers and gaining new information and resources.
They’re great for establishing your brand’s personality and coming across as personable.
They’re a great way to monitor the competition and seeing what kinds of things they’re up to online.
They are a great way to keep ahead of trends and even industry gossip.
You can build a deeper, more personal relationship with your customers by talking about things they care about.
You can build up your credibility and reputation as an expert when you participate in industry related chats.
Finally, the more you use Twitter, the more you will understand it. All social media channels have their own unique 'language' - a style, rhythm, and cadence all their own. Chats are a great way to get into the Twitter groove! Jump into one today!
Need help with your Twitter skills? Sculpt Social can walk you through your first Twitter chat!
Vanessa Chiasson is the founder and senior digital strategist of Sculpt Social.